INSIGHT+DEVELOPMENT

We deal above all with the future

We believe that the essence of research rests in its forecasting capacities and in providing concrete support to the company for:

defining strategies for development and positioning

making choices in marketing actions and communications

designing new products and services to launch on the market

 

What we do

Accompany and guide the client in strategic and tactical decision making, we develop planning based on a mash up of competences, methodologies and information sources

Market insight

Phenomena analysis of attitudes and behaviours +revision of criteria for market segmentation

Strategic Positioning

identificationof competitive assets +most promising indicators for positing

Brand Evolution

restructuring of brand image + profile values, intangibles, communication codes

Innovation Process

co-generation of new ideas and concepts + planning and fine tuning of the offer

Concept Foresight

Support at product/service launch + sizing of potential market

Adv Diagnostics

Performance of advertising campaign+ diagnosis of the quality of the communication

Why Doxa

– team of consultants specialized in research based marketing intelligence

– own platform for the realization of generative and explorative surveys

– web based instruments

Exclusive research methodology

F.A.C.S. – coding of micro facial expressions to analyze emotions

PROMONITOR – measurement of effectiveness of promotional campaigns

O.N.E. – studies to support multi-stakeholder strategies

CUBE – analysis of competitive positioning

VOLUME –sizing of market potential