INSIGHT+DEVELOPMENT

We deal above all with the future.

We believe that the essence of research rests in its forecasting capacities and in providing concrete support to the company for:

– defining strategies for development and positioning

– making choices in marketing actions and communications

– designing new products and services to launch on the market

 

What we do

Accompany and guide the client in strategic and tactical decision making, we develop planning based on a mash up of competences, methodologies and information sources.

– Market insight

– Phenomena analysis of attitudes and behaviours +revision of criteria for market segmentation

– Strategic Positioning

– Identification of competitive assets +most promising indicators for positing

– Brand Evolution

– Restructuring of brand image + profile values, intangibles, communication codes

– Innovation Process

– Co-generation of new ideas and concepts + planning and fine tuning of the offer

– Concept Foresight

– Support at product/service launch + sizing of potential market

– Adv Diagnostics

– Performance of advertising campaign+ diagnosis of the quality of the communication

Why Doxa

– team of consultants specialized in research based marketing intelligence

– own platform for the realization of generative and explorative surveys

– web based instruments

Exclusive research methodology

F.A.C.S. – coding of micro facial expressions to analyze emotions

PROMONITOR – measurement of effectiveness of promotional campaigns

O.N.E. – studies to support multi-stakeholder strategies

CUBE – analysis of competitive positioning

VOLUME –sizing of market potential

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