Quantitative Research

It describes and measures the new complexity and its evolution, by gathering behaviours and attitudes in numbers and interpreting them with mathematical/statistical models. They provide significant answers to infer information about the universe under examination.


Personal interviews – CAPI + Tablet,
Telephone interviews – CATI
Online interviews & Mobile – CAWI + CAMI

Internal collection units, guaranteed continuous controls,

Multivariate analysis:
Cluster analysis to define, measure and describe segments of individuals
Correspondence analysis to read the competition positioning
Regression analysis to read the satisfaction drivers
Conjoint analysis to read the factors driving the choice/purchase process