For 70 years Doxa has been synonymous with market research in Italy.It was the the first market research company here, founded in 1946 and has always positioned itself among the leading companies in the sector both in terms of quality and reliability

Doxa is a company with entirely Italian capital, independent, but with a solid international network. After 70 years it is still continuously chosen to address and support the strategic choices of institutions and companies.

The drive towards innovating products to adapt Doxa to a constantly changing market, along with scientific rigor, is always at the base of our work.

Our consolidated experience ranges from large scenario studies to measurement analysis and relational analysis between companies and their clients, to in-depth quali-quantitative studies on brands, products, distribution and communication. Our focus is more and more on digital platforms

Doxa controls Doxa Duepuntozero, Doxapharma and Connexia.

Doxa is ISO 9001:2008 certified and ASSIRM Quality accredited.










DOXA is part of Alchimia Holdings.

Alchimia S.p.A,. directly or indirectly, controls various companies in different sectors: clothing/textiles, market and statistical research, multichannel communications, real estate management and financial consultancy .

Alchimia S.p.A is 100% controlled by Marina Salamon and is listed by Mediobanca among the 180 leading companies in Italy

All Alchimia companies annually donate part of their profits to charity projects (weboflife.com)


Is considered one of the most innovative research institutes thanks to its case histories gathered in digital research. Duepuntozero deals with internet analysis for brand insight, web reputation, consumer understanding and co-creation for business innovation.

Created out of the best competences in web research, today it provides support for important Italian and multinational clients in studying digital environments and brand communication.


Doxapharma was created by a management team with solid research experience in the pharma sector along with Doxa’s competence in the area of market research and surveys

Doxapharma answers the needs of sector players using research and analysis techniques by proposing original solutions in both operational and results based terms.


Data Driven Marketing & Communication Agency, is considered a leading agency in Italy in PR & Media Relations, Web Marketing, Social Media Marketing e-Mobile.

International network

Doxa is a founding partner of the Gallup International Association and Win – The Worldwide Independent Network of Market Research. These networks are present in over 75 countries.

Vilma Scarpino is President of WIN and CEO of Doxa.

Since 2009, DOXA has been the Italian partner of IMSA, an international network of leading companies in mystery shopping and customer satisfaction surveys, with its own network of partners in 125 companies.

Our offices