For 70 years Doxa has been synonymous with market research in Italy. Founded in 1946, it has always ranked among the leading companies of the sector both in terms of quality and reliability.

Doxa is the first company with entirely Italian capital, independent, but with a consolidated international network. After almost 70 years, DOXA continues to be chosen to address and support the strategic approaches of private companies and institutions. The motivation towards product innovation in order to adapt Doxa’s solutions to a constantly changing market, along with the scientific rigor, has always been at the base of our work.

Our consolidated experience ranges from large scenario analysis, measurement activities, relational analysis between companies and their clients to in-depth quali-quantitative studies on brands, products, distribution and communication. Our focus is more and more digital.

Doxa controls Doxapharma and Connexia.

Doxa is certified ISO 9001:2008 and accredited ASSIRM Quality.









DOXA is part of Alchimia Holdings.

Alchimia S.p.A directly or indirectly controls various companies in different sectors: clothing/textiles, market and statistical research, multichannel communication, real estate management and financial consultancy.

Alchimia S.p.A is 100% controlled by Marina Salamon and is listed by Mediobanca among the 180 leading companies in Italy.

All Alchimia companies annually donate part of their profits to charitable projects (weboflife.com)


Doxapharma was created by a management team with solid research experience in the pharma sector and with Doxa’s competence in the market research and surveys sector.

Doxapharma answers the needs of sector players using research and analysis techniques by proposing original solutions in both operational and results based terms.


Data Driven Marketing & Communication Agency, Connexia is considered one of the leading Italian agencies in PR & Media Relations, Web Marketing and Social Media Marketing e-Mobile.

International network

Doxa is a founding partner of the Gallup International Association and Win – The Worldwide Independent Network of Market Research. These networks represent over 75 countries.

Vilma Scarpino is President of WIN and CEO of Doxa.

Since 2009, DOXA has been the Italian partner of IMSA, an international network of leading companies in mystery shopping and customer satisfaction surveys, with its own network of partners in 125 companies.

Our offices